Building a Dynamic Marketing Campaign for You

Email newsletters and online blogs let you keep up-to-date with your clients. And they work as marketing tools your most enthusiastic clients can share with potential prospects — prospects predisposed to make a connection.

Yes, email newsletters and online blogs are dynamic communication and marketing tools. The most difficult problem lies in developing and maintaining a consistent schedule for production and publication that you and your clients can count on.

As your newsletter producer I will develop a dynamic marketing campaign that fits your needs, and remove it from your already busy schedule. With your input I will:

  • Develop a publication schedule that makes sense for you. Weekly, bi-weekly, monthly or quarterly. You decide.
  • Build a preparation schedule that comfortably meets that publication schedule.
  • Brainstorm topics and series in advance so that you aren’t left scrambling for ideas at the last minute.
  • Create the copy that fills those newsletters. You write it and let me review it or I write it and you review it. Again, you decide.
  • Use the material you created for your newsletters and blogs elsewhere. A well written series of newsletter on a single topic can become an e-book, a white paper, or a conference presentation.

Set up a time for us to chat or leave a note telling me about the kind of things you would like to see happen. Either one is a great way to get acquainted and get things under way.

Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019)

Working with your Existing Marketing Team

If you already have a marketing team in place, producing newsletters and blog posts, I can help. As a freelance writer I can offer fresh content and another perspective. Maybe I can even help you get a few overdue projects moving. Go ahead, reach out and bring me on board. We’ll both appreciate it.

To get started you can either book time for a call or send me a quick message. Either way, let’s get this started.