Newsletters & Blogs – Maintaining a Presence

A red mailbox
Creating email newsletters clients want to read

Email Newsletters & Blogs -- Maintaining a Presence

Building a Dynamic Marketing Campaign for You

Email newsletters and online blogs let you keep up-to-date with your clients. And they work as marketing tools your most enthusiastic clients can share with potential prospects — prospects predisposed to make a connection.

Yes, email newsletters and online blogs are dynamic communication and marketing tools. The most difficult problem lies in o developing and maintaining a consistent schedule for production and publication that you and your clients can count on.

As your newsletter producer I will develop a dynamic marketing campaign that fits your needs, and remove it from your already busy schedule. With your input I will:

  • Develop a publication schedule that makes sense for you. Weekly, bi-weekly, monthly or quarterly. You decide.
  • Build a preparation schedule that comfortably meets that publication schedule.
  • Brainstorm topics and series in advance so that you aren’t left scrambling for ideas at the last minute.
  • Create the copy that fills those newsletters. You write it and let me review it or I write it and you review it. Again, you decide.
  • Use the material you created for your newsletters and blogs elsewhere. A well written series of newsletter on a single topic can become an e-book, a white paper, or a conference presentation.
Set up a time for us to chat or leave a note telling me about the kind of things you would like to see happen. Either one is a great way to get acquainted and get things under way.

Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019)

https://www.hubspot.com/marketing-statistics

Working with your Existing Marketing Team

If you already have a marketing team in place, producing newsletters and blog posts, I can help. As a freelance writer I can offer fresh content and another perspective. Maybe I can even help you get a few overdue projects moving. Go ahead, reach out and bring me on board. We’ll both appreciate it.

To get started you can either book time for a call or send me a quick message. Either way, let’s get this started.