Environmental, Social, and Governance Investing (ESG) – It’s About More Than Just the Money
It goes by many names
- Environmental, Social, and Governance (ESG) investing
- Socially Responsible Investing (SRI)
- Impact investing
- Green or eco-investing
but ultimately the goal is the same. Add an element of social responsibility to your investment decisions.
SRI is growing in importance as many investors struggle to reconcile their investment portfolio with their social commitments. For example, many investment funds are diverting their commitments from the fossil fuel industry to renewable and green energy initiatives.
And yet this is not a new idea. The concept of Divestment from South Africa to pressure the government regarding apartheid began in the 1960s and eventually truly took off in the 1980s. And Adam Smith, in his seminal economic work The Wealth of Nations called for the abolition of slavery.
You must be able to address social needs as well as economic and financial interests while marketing SRI and ESG funds. I will help you to write the material that expanse and effectively calls on investors to investigate and purchase your funds.
This is an ongoing and wide-ranging effort that requires a presence on social media, in web content and through ongoing email newsletters. I will help you develop all of those pieces throughout all of your marketing campaigns.
I hope you want to get started ASAP. I know I do.
Find a time for us to talk and get started or just drop me a line to introduce yourself. I look forward to hearing from you.