When I talk to friends about my fun new t-shirt or the new beer I just discovered, I start to get excited, telling them about the B Corp that makes them. I am always surprised how few people have heard of Benefit Corporations (B Corp for short) or what they are. This led me to decide that if they don’t know about B Corps, there must be lots of others out there who don’t know they exist or what they are either.
So, I am making it my mission here to bring more attention to these businesses so those interested could track a few down.
But first, let’s take a moment to look at why acting ethically in business offers economic and marketing advantages.
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